Privacy policy

Privacy policy

Last Updated: September 21, 2025

At DVS Diagnostics Limited (“Company”, “we”, “our”, or “us”), we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services. It also outlines your rights under the General Data Protection Regulation (GDPR) and other applicable laws.

By using our website or services, you consent to the collection and use of your information in accordance with this Privacy Policy.

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1. Interpretation and Definitions

Interpretation
Words with capitalized initial letters have specific meanings defined under the following conditions. These definitions apply whether they appear in singular or plural.

Definitions

• Account: A unique profile created for you to access our services.
• Affiliate: An entity that controls, is controlled by, or is under common control with us (ownership of 50%+ of voting shares or similar authority).
• Company: Refers to DVS Diagnostics Limited, Unit C Sydney Parade, Western Avenue, Blacon, Chester, CH1 5QY. For GDPR purposes, we are the Data Controller.
• Cookies: Small files stored on your device that track browsing activity and preferences.
• Country: Refers to the United Kingdom.
• Device: Any device that can access the Service (computer, smartphone, tablet).
• GDPR: Refers to the EU General Data Protection Regulation.
• Personal Data: Information relating to an identified or identifiable individual (such as name, contact details, or online identifiers).
• Service: Refers to our website and any related services.
• Service Provider: Third-party companies or individuals engaged by us to support our services, also known as Data Processors under GDPR.
• Usage Data: Data collected automatically during service use (e.g., IP address, browser type, page visits, time spent).
• Website: Refers to Western Avenue Veterinary Centre, accessible at www.westernavenuevets.com.
• You / User / Data Subject: The individual accessing our website or services, or the entity they represent.

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2. Data We Collect

Personal Data

We may collect information you provide directly, including:

• Name and surname
• Email address
• Telephone number
• Account details (where applicable)

Usage Data

Collected automatically when using our website or services, such as:

• IP address and browser details
• Device type and operating system
• Pages visited, time/date of visits, and duration
• Diagnostic and performance data

Tracking Technologies & Cookies

We use Cookies, tags, and web beacons to:

• Authenticate users and prevent fraud
• Store preferences (e.g., language, login details)
• Analyze traffic and usage trends
• Improve overall functionality

You can manage cookies in your browser settings. Please note, disabling cookies may limit functionality.

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3. How We Use Your Data

We process your Personal Data to:

• Provide, maintain, and improve our services
• Manage your account and authentication
• Fulfil contracts (e.g., product/service purchases)
• Communicate with you (service updates, offers, support)
• Respond to enquiries and manage requests
• Carry out legal or regulatory obligations
• Support business transfers (e.g., merger or sale)
• Improve performance, security, and user experience

We will only use your data where we have a lawful basis under GDPR (consent, contract, legal obligation, vital interest, public task, or legitimate interest).

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4. Sharing Your Data

We may share your data in the following cases:

• With Service Providers who support our operations
• With Affiliates and business partners under strict privacy commitments
• For legal reasons, such as compliance with court orders or regulations
• For business transfers, such as mergers or acquisitions
• With your consent, for other specific purposes

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5. Data Retention

We retain Personal Data only as long as necessary to:

• Fulfil the purposes described in this Privacy Policy
• Comply with legal obligations
• Resolve disputes
• Enforce agreements

Usage Data is typically kept for shorter periods unless required for security, improvement, or legal reasons.

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6. Data Transfers

Your information may be transferred outside the UK/EU to jurisdictions with different data protection laws. Where this occurs, we ensure adequate safeguards (such as Standard Contractual Clauses) are in place to protect your data.

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7. Your GDPR Rights

As a Data Subject, you have the right to:

• Access your Personal Data and request a copy
• Request correction of inaccurate data
• Request deletion (“right to be forgotten”)
• Object to processing based on legitimate interests or direct marketing
• Request restriction of processing
• Request data portability (structured, machine-readable format)
• Withdraw consent at any time

To exercise these rights, please contact us (details below). You also have the right to lodge a complaint with your local Data Protection Authority.

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8. Children’s Privacy

Our services are not directed to children under 13. We do not knowingly collect data from children. If you believe a child has provided us with data, please contact us immediately.

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9. Security

We implement industry-standard technical and organizational measures to safeguard your Personal Data. However, no method of transmission or storage is 100% secure.

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10. Links to Third-Party Websites

Our website may contain links to third-party sites. We are not responsible for the content, privacy practices, or security of these external websites.

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11. Changes to This Policy

We may update this Privacy Policy periodically. Any significant changes will be communicated via our website or direct communication. The “Last Updated” date at the top reflects the most recent version.

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12. Contact Us

If you have any questions or requests regarding this Privacy Policy, please contact us:

📧 Email: info@westernavenuevets.com
📞 Phone: 01 244 377 076
🏢 Post: Unit C Sydney Parade, Western Avenue, Blacon, Chester, CH1 5QY